ONLINE REVIEW MANAGMENT
Make Your Local Business Stand Out From the Crowd With More Online Reviews
Any small business knows the power of customer referrals, but in the digital age, most people trust online reviews just as much as personal recommendations. However, you may find that even with your business’s exceptional customer service, you’re not seeing many reviews on third-party sites like Google, Yelp, and Facebook. Reputation management can help you change that.
Local Pointer utilizes software to help you see a steady stream of real, high-quality reviews without a major time commitment. Plus, you’ll know as soon as new reviews are published so you can quickly respond to them and share them on your website and social media pages.
How Reputation Management Works
Our reputation management service offers a multi-faceted approach to help you gain the online reputation you need to drive more local customers to your business. First, we help you follow up with happy customers using emails and text messages to remind customers to leave reviews after they visit your business. From there, customers can offer a “thumbs up” or “thumbs down” reaction to your business. A “thumbs up” directs them to a list of review sites where they can share their detailed feedback. A “thumbs down” leads them to a form where they can contact you directly to resolve any issues that they may have experienced. This stops many negative reviews in their tracks, so your average star rating goes up.
You’ll stay in the loop as customers leave reviews and share their feedback, and 4- and 5-star reviews will be automatically shared to your website and social media profiles. You can then easily respond to all new reviews, showing your current and future customers that you care about their opinions. When a negative review does slip through, you’ll be prepared to respond right away so that you can make things right.
Why Reputation Management Matters for Local Businesses
If you run a local business, you might think that online reviews aren’t so important because your business relies on foot traffic and local word of mouth. However, you might be surprised to learn just how many of your customers actually found your business through a Google search. 98% of consumers used web searches to find information about local businesses in 2022, and almost all of those searches include a glance at online reviews. Plus, the data shows that those reviews can have a strong impact on purchase decisions.
More than half of consumers expect businesses to respond to negative reviews within one week. Not only do you need a steady stream of real customer reviews, but you also need to show that you care about what those reviews have to say by offering quick responses.
Starter
Review Management-
250 Review Requests Per Month
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Email Requests
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1 Location
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Direct Link & Reactions
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1 Campaign
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Embed Reviews
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Small Business
Review Management-
500 Review Requests Per Month
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Email & SMS Requests
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1 Location
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Direct Link, Reactions, & Surveys
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1 Campaign
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Embed Reviews
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Brand Customization
Premium
Review Management-
2500 Review Requests Per Month
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Email & SMS Requests
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5 Locations
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Direct Link, Reactions, & Surveys
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Unlimited Campaign
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Embed Reviews
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Brand Customization
How Online Reviews Fit Into Your Overall Marketing Strategy
Customers are paying attention to online reviews, but review management is just one piece of the puzzle when it comes to your digital marketing strategy. Paired with localized pay-per-click advertising and a local SEO campaign, reputation management can help you get more eyes on your business, which drives more customers right to your door.
GET IN TOUCH
Contact Local Pointer to Get Started With Reputation Management
Local Pointer is all about helping local businesses thrive in Lehigh Valley, PA. We serve businesses in Easton, Bethlehem, Allentown, and the surrounding areas, offering personalized attention to help you achieve your unique marketing goals. To get started on your reputation management service with us, fill out our contact form below to schedule an appointment with our marketing specialists.