Social Media Marketing

Stay Top of Mind With Prospective Customers Through Facebook and Instagram Ads

Advertising strategies like pay-per-click Google Ads and local SEO focus on getting the attention of consumers who are ready to make a purchase right away or in the near future. However, this only covers one small part of the buyer’s journey. You also need to consider your passive prospect audience—that is, people who are likely interested in your products or services but not looking to make a purchase right now. Courting this audience will help you stay top of mind when it is time to purchase so you can see continual growth in your customer base.

Advertising on Meta with Facebook and Instagram ads can help you laser focus on your ideal audience and build awareness and trust in your brand with that audience over time. Local Pointer can help you master Meta ads to capture the attention of the right audience at the right times.

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What Meta Advertising Has to Offer

One of the greatest advantages of advertising on Meta’s social media platforms is the ability to access audience data that lets you fully personalize your messaging to the people who are most likely to be interested in your products and services and align with your brand values. Instead of sending a generic message out for the whole world to see, you’ll be sending a highly specific and personalized message to a much smaller audience—but it’s one that’s much more likely to engage and make it more likely for consumers to take action when the time is right.

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If you’re thinking, “Why can’t I just use my business’s social media pages to reach my target audience with unpaid posts?” you’re not alone. Many local businesses assume that simply posting on major social media sites is enough to get their audience’s attention. However, your organic social posts only reach the people who already follow your brand on social media. Even then, your posts may be buried in users’ feeds, so they’re not likely to get much engagement. Utilizing paid social media ads will give you optimal positioning and visibility to be seen by your passive prospect audience.

Types of Meta Ads

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Meta ads can function to create brand awareness and build brand trust among your target audience. There are two primary types of Meta ads that can achieve these goals:



Billboard ads are designed to offer an introduction to your brand, shown to users who have not clicked on your profile or visited your website but may still be interested in your brand. But don’t let the name fool you—unlike traditional billboards that are displayed to the general public, billboard ads are shown to audiences who have the same interests and demographics as your best existing customers.



Boomerang ads help you combat the short attention span of web users and stay on their minds until they’re ready to make a purchase. These are shown to users who have visited your website but have not yet made a purchase or haven’t made a purchase in a while. They can offer a closer look at your brand values, promote special offers, and utilize more specific messaging that turns a prospective customer into a paying customer.

With Local Pointer, you’ll have complete support for your Meta ad campaigns with a customized editorial calendar of ad concepts to keep your messaging fresh and relevant for your target audience. We are passionate about helping local businesses in Lehigh Valley, PA, thrive with personalized digital marketing solutions. Contact us today to schedule an appointment with our marketing experts.

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Why Facebook and Instagram?

When local businesses are ready to advertise on social media, they’re typically left wondering which platform is the right choice. Facebook and Instagram are a good fit for most businesses because they have billions of active monthly users with audiences spanning a wide range of ages and other key demographics. Plus, you can easily run ads on both Facebook and Instagram simultaneously with all your performance data in one place.


Contact Local Pointer to Get Started With meta ads

Local Pointer is all about helping local businesses thrive in Lehigh Valley, PA. We serve businesses in Easton, Bethlehem, Allentown, and the surrounding areas, offering personalized attention to help you achieve your unique marketing goals. To get started on your reputation management service with us, fill out our contact form below to schedule an appointment with our marketing specialists.